Sex sells. This is clearly something EA understand well, as they're leveraging Sports Illustrated models Irina Shayk and Chrissy Teigen to attract attention to their upcoming Need for Speed: The Run game. This is no shameless attempt to push a product by simply placing it in the hands of a scantily-clad model, however - these scantily clad models actually appear in the game, too...
Whatever the reason, this video - a combination of real-life beauties in bikinis and game footage - is sure to excite a core section of the audience; even if the text in between the beautiful visuals is in French (we couldn't find an English version).
Need for Speed: The Run, EA's mix of adventure and high-speed driving action, is headed to just about every platform ever from November 15th. We'll be keeping our eyes closely locked to this one, don't you worry. In the meantime, be sure to check out our existing coverage of the game!