Sony will stream it's E3 press conference in select cinemas across the United States and Canada, Sony's senior manager for social media, Sid Shuman, announced on PlayStation Blog today.
"Why watch the PlayStation E3 Press Conference on a puny browser window when you can see it on the silver screen? On June 9th, we’re inviting PlayStation fans in the US and Canada to experience the E3 press conference in a new way — live, on a massive screen in more than 40 movie theaters," said Shuman.
Screenings are free and open to the public, but spaces are limited, so those wanting to attend should RSVP here sooner rather than later. A full list of participating cinemas can be found on PlayStation Blog.
For others, the briefing will be streamed online, both on PlayStation Blog and on Ustream, from at 1 p.m. on Tuesday, June 10th (NZST.)