Battlefield 3 is coming, and if the trailers and screens we've seen so far are anything to go by, it's going to be quite the big deal.
There's a lot more to it than what you see in the game, though, like the Battlelog "social network" that supports it. What is Battlelog? Answering that question is the point of this video...
Essentially, it's a collection of data you can access in various ways (you know, web, ipad, phone - whatever) that details your performance and lets you find and socialize with other players.
On PC, it goes even further - the game is actually run out of your web browser; you literally browse servers, and launch the game itself, directly from Battlelog.
It's a bold change to the way games have been played up until now, and it's something we're very interested to see how players react to...
Battlefield 3 and Battlelog go live at the same time, when the game is released on October 27th. That's right, this month.