Horizon: Zero Dawn is an 'Incredible Licensing Opportunity', Says Sony

Horizon: Zero Dawn is an 'Incredible Licensing Opportunity', Says Sony

Guerrilla Games' Horizon: Zero Dawn will be a "an incredible licensing opportunity", with Sony Computer Entertainment Europe (SCEE) looking launch toys, apparel, and other collectibles.

David Evans, European licensing manager at SCEE, told Licensing.biz that Horizon has all the necessary factors to be a hit brand next year.

"The epic feel of the game, its breathtaking visuals, strong character development, imaginative combat sequences and the marketing weight of the PS4 release all combine to make this a hot property for 2016," he explained.

"Guerilla Games have created a lush post-apocalyptic world that players simply won’t want to leave and licensed merchandise offers consumers a way to extend that extraordinary experience into their everyday lives.”

SCEE's licensing plans for the game include toys, collectibles, apparel, accessories, publishing, and even stationery, which are planned to be available from Q4 2016.

Sony announced Horizon: Zero Dawn this year at E3, and it was praised by many - including NZGamer.com - as one of the highlights of the show. The game itself is due out on an unannounced date next year, exclusively for PlayStation 4.



 

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Comments Comments (9)

 
Posted by Bank
On Thursday 8 Oct 2015 11:14 AM
1
Yung moneyyy babyyy.
 
 
 
codicus
Posted by codicus
On Thursday 8 Oct 2015 12:38 PM
-
This is my game of 2016 more than anything else even uncharted 4. I also believe guerrilla is on to something freaking awesome
 
 
 
Posted by Goonertron
On Thursday 8 Oct 2015 12:53 PM
-
Pencil Cases!
 
 
 
Posted by twisterjamz
On Thursday 8 Oct 2015 1:08 PM
-
Gotta make some keychains as well
 
 
 
Posted by Goonertron
On Thursday 8 Oct 2015 1:20 PM
-1
Geurilla are great at lying via marketing. So will wait for reviews on this one.
 
 
 
Posted by Outlaw213
On Thursday 8 Oct 2015 2:09 PM
1
8 October 2015, 11:14 AM Reply to Bank
Yung moneyyy babyyy.
Young Moolah Baby!
 
 
 
Posted by KatalystaKaos
On Thursday 8 Oct 2015 3:35 PM
-
Does anyone else wonder how that dino-mech thingy got the Enterprise for a head?
 
 
 
Posted by tom_nz
On Thursday 8 Oct 2015 3:58 PM
2
8 October 2015, 03:35 PM Reply to KatalystaKaos
Does anyone else wonder how that dino-mech thingy got the Enterprise for a head?
That is the Enterprise. Just evolved like pokemon, so now has a mechanical giraffe neck and body. Makes sense to me.
 
 
 
Posted by Bank
On Thursday 8 Oct 2015 7:08 PM
-
8 October 2015, 02:09 PM Reply to Outlaw213
Young Moolah Baby!
I like you m8.