EA has reshuffled the remnants of Maxis into its mobile division today, just as Maxis’ senior vice president Lucy Bradshaw also departed from the company.
Bradshaw had been working for Maxis for 23 years. While she was the studio’s general manager for the majority of her tenure, she had been senior vice president since June 2013. During her time as general manager, she became the public face of the SimCity reboot’s poor launch.
“Through 23 years with our company, Lucy has brought an incredible passion for games and our player community,” read a statement from CEO Andrew Wilson. “I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.
Wilson then went on to say that general manager of the Sims Studio, Rachel Franklin, will now head Maxis and oversee development. This includes titles like The Sims 4 and other projects, but she won’t be managing any SimCity or Sims mobile games. Senior vice president of EA Mobile, Samantha Ryan, will be leading Maxis in addition to her current duties.
“The collaboration between these teams will help us unlock new ways for Maxis IP to connect with players wherever they want to play,” continued Wilson.
In March earlier this year, EA shut down Maxis’ Emeryville studio – opting to have Maxis development continue in other satellite offices.
You can read Andrew Wilson’s full message here.