Ubisoft Looking at "Changing the Way We Work with Reviewers"

Ubisoft Looking at

Ubisoft is looking at "changing the way we work with reviewers," following criticism for a late review embargo on the bug-riddled Assassin's Creed Unity. 

Embargoes on reviews - agreements between publishers and game media outlets to not publish a review before a set time and date - are common practice. In exchange for early access to a game, outlets agree not to publish a review or impressions until after the embargo lifts. 

However, some publishers have come under fire for the use of release-day embargoes, with accusations that they're being used to try and mitigate the impact of mediocre review scores on day-one sales. A number of recent titles, like Assassin's Creed Unity, Driveclub, Destiny, and Sonic Boom: Shattered Crystal have had review embargoes that didn't lift until the game was publicly available, and in Unity's case, the embargo was set 12 hours after the game's American launch. All of these titles received mixed reviews. 

A spokesperson for Ubisoft said that the late embargo for Unity was not put in place to mislead consumers, but that they are working to improve practices.

"The nature of games themselves and the way they are being reviewed is changing, as evidenced by games like Assassin's Creed Unity, Destiny and The Crew - games that have significant online components," she said.

"Having the online elements available and having populated worlds is essential to creating a representative and complete experience for reviewers.

"Achieving this prior to launch is incredibly complex, which is why some games are being reviewed much closer - or as was the case with Destiny, even after - the game launches.

"We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want."

Source: BBC


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Comments Comments (7)

Posted by jtbthatsme
On Friday 14 Nov 2014 9:32 AM
Yeah reviews coming out after a game comes out should be the case however when the games full of bugs it's us the consumers losing out and we should know as who really wants a really buggy game at release and at full price. I don't they should simply take more time and release once some of those bugs have been eliminated.
Posted by Romulus
On Friday 14 Nov 2014 10:16 AM
I have seen plenty of reviews and gamer rants saying the new A.Creed game is full of bugs and have been surprised this didn't feature more prominently on game reviews.
Posted by Goonertron
On Friday 14 Nov 2014 3:26 PM
Woah that pic! Is there a horror theme to it?
Posted by ironfist92
On Friday 14 Nov 2014 6:04 PM
I think Ubisoft needs to change after this year. After all the controversies and downgrades and bad anti-consumer practices, the CEO needs to be fired and replaced with someone better.

I love their games, and continue to buy them as they are still very excellent, but damn Ubisoft youre frustrating alot of gamers.
Posted by guido
On Saturday 15 Nov 2014 10:30 AM
We all have to break the habit of pre-ordering games. I'm guilty of this (Destiny & now Far Cry 4 pre-order) and it's gotta stop. We have to stop getting sucked in by the silly little digital trinkets they lure us in with. Wait until after the game comes out, a week or more if needed, until the dust has settled, the reviews are all in and the day one / week one patches have dropped!

If no-one buys their games until after they're patched and truly ready to go then maybe they'll get the message and delay releases until games are fixed and we can finally stop paying our hard earned cash to be beta testers. #willneverhappen
Posted by Daniel5000
On Saturday 15 Nov 2014 11:01 AM
im a big Assassin's Creed fan but im glad i didnt get these ones on day one they will be cheap soon
Posted by SheamanLizardking
On Monday 17 Nov 2014 8:53 PM
15 November 2014, 11:01 AM Reply to Daniel5000
im a big Assassin's Creed fan but im glad i didnt get these ones on day one they will be cheap soon
im glad i cancelled my preorder of this a week ago