CD Projekt Red announced today that they would be releasing 16 pieces of downloadable content (DLC) for The Witcher 3: Wild Hunt, but that they would all be free.
The news comes from an open letter to fans by the studio's CEO, Marcin Iwiński, crticising the prevalence of paid-for DLC in the games industry.
We love games. We love collecting them, playing them, and everything connected to that experience. Every time we reach out for a new release, we expect to be taken care of. We expect support if we encounter any problems, we love updates constantly improving the experience, and we feel really special when we receive free content that gives us more than we initially paid for. It doesn’t have to be huge, it can be an awesome skin for a character, or an extra sword, or armor.
Unfortunately this treatment is quite rare these days. As gamers, we nowadays have to hold on tight to our wallets, as surprisingly right after release, lots of tiny pieces of tempting content materialize with a steep price tag attached. Haven’t we just paid a lot of cash for a brand new game?
As CD PROJEKT RED, we strongly believe this is not the way it should work and, with The Witcher 3: Wild Hunt, we have decided to do it differently. Cutting to the chase, everyone who buys Wild Hunt will receive 16 specially prepared DLCs absolutely for free, regardless of platform. You don’t have to pre-order, you don’t have to buy any special edition to get them -- if you own a copy of Wild Hunt, they’re yours. This is our way of saying thank you for buying our game.
Four of these add-ons have already been detailed:
CD Projekt Red have made a name for themselves with their consumer-first ideology, particularly around controversial digital rights management (DRM) policies. The developer makes a point of all their games being available in DRM-free form, a philosophy that was extended to their online retail service, GOG.com, which specialises in DRM-free games.