With Red Dead Redemption now complete, Rockstar's attention is rapidly moving to their Next Big Thing, Team Bondi's L.A. Noire.
This new trailer showcases the gritty 1940's setting for the upcoming crime drama, along with their incredibly impressive facial animation technology.
First announced back in 2006, the noire setting and the relationship with Rockstar have created something of a cult following for the title, despite very little being known about it.
It's not due until sometime in the first half of 2011, at which time it will allow gamers to take on what it really means to be a detective.
Promising a combination of action, clue-finding and interrogation, it sounds like you'll need to actually analyse the actor's performance to ascertain whether they're telling the truth or not.
That's one hell of a premise and one we can't wait to see in action for ourselves when it comes out next year.
In the meantime, check out this new trailer: