Kiwi gamer facts revealed by NZ Research

Did you know the average age of the New Zealand gamer is 33? Or that 88.5% of NZ households have some kind of gaming device? Thanks to the Interactive New Zealand 2010 research project, we now know a bit more about how, when, and why kiwis play games.

The Interactive New Zealand 2010 report, commissioned by the iGEA (Interactive Games and Entertainment Association) provides data on who is playing games in New Zealand, their game play behaviours, the importance of games in the family, the role of online access in game purchasing and play, and how gamers compare with non-gamers on key demographics and attitudes toward games.

Information was collected from 1,202 households and 3,386 individuals, 1,958 of whom identified as gamers. Granted, that's a nebulous term, but it does show just how pervasive interactive entertainment is becoming in our little corner of the world.

Onto the findings!

All homes with children under the age of 18 years have a device for playing computer games.

The majority of gaming devices are PCs (47%) followed by consoles (41%) and handhelds (11%).

Across New Zealand, PCs are in 82% of game households, consoles in 69%.

New Zealand gamers and non-gamers similarly enjoy dining, shopping, family time, socialising and gardening among many leisure activities. The Internet, television and books continue to dominate preferred media activities, though playing video games is on par with more established media activities.

The average age of computer game players in New Zealand is 33 years. Non-gamers are 40 years old, on average. According to Statistics New Zealand, the average age of all New Zealanders is 36 years.

Females make up 44% and males 56% of the population of New Zealanders who play games.

91% of New Zealanders aged 6 to 15 years compared with 43% of those over the age of 50 years play video games.

78% of gamers in New Zealand are aged 18 years or older.

More than half of all gamers play either daily or every other day.

Playing habits are moderate with 60% playing for up to an hour at one time and only 4% play for five or more hours in one sitting, demonstrating moderate play habits.

Females are more heavy consumers of puzzle, board/card, family and educational games.

Males are more heavy consumers of action, strategy, racing, FPS, adventure, RPG and fighting games.

The pattern of media leisure among gamers and non-gamers makes clear that computer games do not compete with non-media and outdoor activities. Instead, they compete with older media.

63% of parents play computer games.

64% use computer games to help educate their children.

In a New Zealand gaming household’s library, 1 in 23 games is pirated.

60% of New Zealanders mainly purchase games new from a local retailer.



 

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Comments Comments (7)

 
Posted by chinaman71
On Wednesday 18 Aug 2010 10:22 AM
2
"In a New Zealand gaming household’s library, 1 in 23 games is pirated."

I am surprised by this figure as the stats above said 58% are either handheld or PC which i would assume have a much larger base of piracy than 1 in 23. I guess it does not account for library of games per system? as console gamers always seem to have more games than PC'ers
 
 
 
Posted by nimrod76
On Wednesday 18 Aug 2010 2:34 PM
1
What? I'm not old for a gamer :D

Surprised 88.5% of NZ households have a gaming device.
 
 
 
Posted by SpawnSeekSlay
On Wednesday 18 Aug 2010 6:16 PM
2
Interesting stuff. A few surprises to me:
- "Females make up 44% and males 56% of the population of New Zealanders who play games." - thought the ratio would have been alot larger towards males.
- "78% of gamers in New Zealand are aged 18 years or older" - wouldnt have thought this would have been this high.. but i guess i have got alot worse as ive got older?! lol
 
 
 
sakura3889
Posted by sakura3889
On Wednesday 18 Aug 2010 6:48 PM
-
interesting, I thought I was an older gamer too! XD

good and interesting 'facts' Wonder what it would be like for over a million people surveyed
 
 
 
Posted by KatalystaKaos
On Wednesday 18 Aug 2010 8:43 PM
2
18 August 2010, 06:16 PM Reply to SpawnSeekSlay
Interesting stuff. A few surprises to me:
- "Females make up 44% and males 56% of the population of New Zealanders who play games." - thought the ratio would have been alot larger towards males.
- "78% of gamers in New Zealand are aged 18 years or older" - wouldnt have thought this would have been this high.. but i guess i have got alot worse as ive got older?! lol
Farmville and other online gaming would have been included video gaming is more than just Halo et al
 
 
 
Posted by guido
On Thursday 19 Aug 2010 10:50 AM
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Good to hear. We need more myth dispelling articles and research like this in the mainstream media and less "Meathead cop beats his wife cos she touched his PS3z!!1" articles!
 
 
 
Posted by Jaz
On Tuesday 31 Aug 2010 5:47 PM
-
18 August 2010, 10:22 AM Reply to chinaman71
"In a New Zealand gaming household’s library, 1 in 23 games is pirated."

I am surprised by this figure as the stats above said 58% are either handheld or PC which i would assume have a much larger base of piracy than 1 in 23. I guess it does not account for library of games per system? as console gamers always seem to have more games than PC'ers
Agree. More like 1/23 is an original. I know loads of people with the Wii and all of them pirate.