Hellblade: Senua’s Sacrifice – a psychological action game from Ninja Theory – sold over 500,000 copies, just three months after launch. While the figure might seem small compared to the likes of something like Destiny 2 or PUBG, the feat is impressive for one very important reason: the studio developed the game without a publisher.
The game is smaller in scope than most titles, and Ninja Theory priced it accordingly; opting for around $50 instead of your standard $100. While there were risks involved, it appears the studio’s hard work paid off, as they’re starting to turn a profit.
Would you like to see more developers take this approach, and release games under their own terms?
If so, which studio would you like to see do this? Do you think the publisher-developer model is losing its sustainability, as production costs inflate? Is this approach a good substitute? Let us know in the comments below!