Felix “PewDiePie” Kjellberg has stirred up controversy again. During a recent PlayerUnknown’s Battlegrounds stream, the popular YouTuber used a racial slur (the n-word) when fighting another player.
You can watch the scene below, at the 34 second mark. Content warning: it features strong, derogatory language.
"What a f***ing n*****! Geez! Oh my god! What the f***? Sorry, but what the f***?”, said Kjellberg. “I don't mean that in a bad [way].”
This isn’t the first time Kjellberg has been in the spotlight. Disney and YouTube cut ties with the personality earlier this year, following a series of anti-Semitic videos. One scene featured a pair of Indian men holding a sign reading “death to all Jews.” Kjellberg hired them as part of online service Fiverr, defending it as comedic, highlighting “how crazy the modern world is.”
Kjellberg has a massive audience and online presence. As of reporting, he has 57 million subscribers on YouTube, with each video racking up over 1 million views. He’s also the wealthiest YouTuber in the world.
Sean Vanaman of Campo Santo – better known for Firewatch – said the studio would be filing DMCA takedowns for any of their content appearing on Kjellberg’s channel. This would also stop him from streaming future Campo Santo games.
He's worse than a closeted racist: he's a propagator of despicable garbage that does real damage to the culture around this industry.— Sean Vanaman (@vanaman) September 10, 2017
Kjellberg published a video for Firewatch in the past, which had 5.7 million views. It's currently unavailable.