Take-Two’s CEO Believes AR has Potential, after Criticising VR

Take-Two’s CEO Believes AR has Potential, after Criticising VR

Augmented reality could be a focus for Take-Two, if a comment from its CEO is anything to be believed. Strauss Zelnick talked positively about the burgeoning technology during an investor call today.

"I have no skepticism about the possibilities of AR. It’s in the hands of the developers,” Zelnick said during the call.

This is counter to Zelnick’s stance on virtual reality headsets like the Oculus Rift and HTC Vive. Last year, he was critical of room-scale experiences, saying “there is no market for a $2000 entertainment device.”

"The concerns I raised regarding VR are not applicable to AR," Zelnick went on to say in the call. "In order to have an AR experience, you don’t necessarily have to wearing glasses or a headset. You’re not burdened by being a in particular location, and the discomfort factor doesn’t exist, necessarily."

As Gamasutra points out, this news could indicate where Take-Two is at in terms of AR/VR investment.

Take-Two is the parent company of Grand Theft Auto and Red Dead Redemption developer Rockstar, and 2K.



 

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Comments Comments (6)

 
Posted by Paorio
On Thursday 3 Aug 2017 2:21 PM
1
AR is just really boring in the gaming world right now, maybe we'll be having awkward AR sword fights in the future, but I don't think that'll be cheaper than VR... I dunno
 
 
 
Posted by guido
On Thursday 3 Aug 2017 2:43 PM
3
"there is no market for a $2000 entertainment device"
OK but that's not how much all VR costs and an AR device like Hololens currently costs US$3000? You can add VR capability to a phone starting under US$10? OR you can get PS4 PRO + PSVR bundles on Amazon for about US$1000?!
 
 
 
Posted by drunk_monk
On Thursday 3 Aug 2017 4:11 PM
1
3 August 2017, 02:43 PM Reply to guido
"there is no market for a $2000 entertainment device"
OK but that's not how much all VR costs and an AR device like Hololens currently costs US$3000? You can add VR capability to a phone starting under US$10? OR you can get PS4 PRO + PSVR bundles on Amazon for about US$1000?!
To be fair that was reported here in june 2016. I domt know that we knew how cheap PSVR would be then.
 
 
 
Posted by ThatUndeadLegacy
On Thursday 3 Aug 2017 4:22 PM
1
3 August 2017, 02:43 PM Reply to guido
"there is no market for a $2000 entertainment device"
OK but that's not how much all VR costs and an AR device like Hololens currently costs US$3000? You can add VR capability to a phone starting under US$10? OR you can get PS4 PRO + PSVR bundles on Amazon for about US$1000?!
That's like the minimum acceptable vr experience, i would say the best but most expensive is the Vive. of coursei don't consider strapping a phone to your face vr.
 
 
 
Posted by brettz0r
On Thursday 3 Aug 2017 5:22 PM
3
AR definitely has its uses but VR imo is 100x better for gaming.
Especially when it comes to racing games and anythib similar.
 
 
 
Posted by Zolen
On Friday 4 Aug 2017 11:51 AM
-
My Guess would be that VR will be mainly for gaming and AR will be used to augment everyday life. I think that the next itteration of these devices will probably do both.