Augmented reality could be a focus for Take-Two, if a comment from its CEO is anything to be believed. Strauss Zelnick talked positively about the burgeoning technology during an investor call today.
"I have no skepticism about the possibilities of AR. It’s in the hands of the developers,” Zelnick said during the call.
This is counter to Zelnick’s stance on virtual reality headsets like the Oculus Rift and HTC Vive. Last year, he was critical of room-scale experiences, saying “there is no market for a $2000 entertainment device.”
"The concerns I raised regarding VR are not applicable to AR," Zelnick went on to say in the call. "In order to have an AR experience, you don’t necessarily have to wearing glasses or a headset. You’re not burdened by being a in particular location, and the discomfort factor doesn’t exist, necessarily."
As Gamasutra points out, this news could indicate where Take-Two is at in terms of AR/VR investment.
Take-Two is the parent company of Grand Theft Auto and Red Dead Redemption developer Rockstar, and 2K.