Publisher and developer Ubisoft – better known for their work on the Assassin’s Creed and Far Cry franchises – has changed their logo. The company’s iconic blue swirl is being swapped for something simpler.
"Today, we create worlds--worlds that live as video games, comics, movies, TV shows, books, and amusement park rides," they shared in a press release. "Our new logo is minimalist, modern, and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them.
"The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity, and the grain de folie that Ubisoft is known for."
The image below (via GameSpot) shows the progression of the company’s logo over the years.
“With this new look, we proudly embrace our role as a creator of worlds and invite you, the players, to continue playing, engaging, and growing with us,” the press release continues. “As we move towards our most exciting time of the year (E3!), you will see this new emblem take on the colors and textures of our worlds, and we can't wait to hear what you all think."
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