Ubisoft Changes Its Logo

Ubisoft Changes Its Logo

Publisher and developer Ubisoft – better known for their work on the Assassin’s Creed and Far Cry franchises – has changed their logo. The company’s iconic blue swirl is being swapped for something simpler.

"Today, we create worlds--worlds that live as video games, comics, movies, TV shows, books, and amusement park rides," they shared in a press release. "Our new logo is minimalist, modern, and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them.

"The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity, and the grain de folie that Ubisoft is known for."

The image below (via GameSpot) shows the progression of the company’s logo over the years.

“With this new look, we proudly embrace our role as a creator of worlds and invite you, the players, to continue playing, engaging, and growing with us,” the press release continues. “As we move towards our most exciting time of the year (E3!), you will see this new emblem take on the colors and textures of our worlds, and we can't wait to hear what you all think."

What do you think of the logo change? Let us know in the comments below!



 

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Comments Comments (24)

 
Posted by Bank
On Thursday 1 Jun 2017 12:51 PM
7
HOLYSH1TE the 1986 one is siiiiick. Has science gone too far? Have we gone backwards? :thinking:
1995 one was the stuff of memories too.

Now Ubisoft has lost all their colour... It's not a simpler design once you go into the intentionally disjointed 'O'.
"minimalist, modern, and monochromatic" is like the worst thing you want to advertise for your game worlds.

It's still nice haha.
 
 
 
Posted by MonkeyMan
On Thursday 1 Jun 2017 12:52 PM
3
It's cool to see the transformation from the old logos. Not sure if this new one is too minimalist but maybe it will just take time to get used to. I don't like the sharp edges on the end of the line, looks kinda weird (but it does look cool on the o).
 
 
 
Posted by SpawnSeekSlay
On Thursday 1 Jun 2017 12:58 PM
5
Normally I like minimalist, but not in this case. Way prefer the previous blue one, as it looks like a world, or a portal to a world. New one looks more like a draft or prototype to the previous blue one.
 
 
 
Posted by Blackfox
On Thursday 1 Jun 2017 1:01 PM
2
their first logo had so much character, latest one isn't very minimal at all, simplified yes, lose the swirl,
 
 
 
Posted by Paorio
On Thursday 1 Jun 2017 1:37 PM
1
Yeah this is a bit too simple, like 6 year old simple maybe even younger depending on the kid
 
 
 
Posted by 163Battery
On Thursday 1 Jun 2017 1:42 PM
2
Doesn't do it for me. Looks like a step back.
 
 
 
Posted by AdamC
On Thursday 1 Jun 2017 1:52 PM
4
I wonder what vivendi will change it too.
 
 
 
Posted by Tin-Automaton
On Thursday 1 Jun 2017 2:30 PM
6
1 June 2017, 01:52 PM Reply to AdamC
I wonder what vivendi will change it too.
ICE

COLD
 
 
 
Posted by Outlaw213
On Thursday 1 Jun 2017 2:56 PM
3
Not too bad and not much different.
 
 
 
Posted by cortez72
On Thursday 1 Jun 2017 3:12 PM
1
"Our new logo is minimalist, modern, and monochromatic. It’s a window into our worlds, giving a preview of what’s to come"

Our future games will be minimalist (unfinished), modern (all open world), monochromatic (black and white so our consumers know what it's like to be a dog).

Sorry, couldn't resist. I concur with Bank about how the old 86 logo was cool. They could have played around with that a bit and come up with something strong and striking.
 
 
 
Posted by ChieftaiNZ
On Thursday 1 Jun 2017 4:45 PM
2
Don't forget that this new logo was developed by a multicultural team of various faiths and beliefs.
 
 
 
Posted by ThatUndeadLegacy
On Thursday 1 Jun 2017 5:32 PM
-
Vivendi is nearly in possession of Ubisoft, maybe they can think up a better logo.
 
 
 
Posted by ironfist92
On Thursday 1 Jun 2017 5:57 PM
4
1 June 2017, 12:51 PM Reply to Bank
HOLYSH1TE the 1986 one is siiiiick. Has science gone too far? Have we gone backwards? :thinking:
1995 one was the stuff of memories too.

Now Ubisoft has lost all their colour... It's not a simpler design once you go into the intentionally disjointed 'O'.
"minimalist, modern, and monochromatic" is like the worst thing you want to advertise for your game worlds.

It's still nice haha.
The should've used that logo for Blood Dragon.
 
 
 
Posted by mchumdinghy
On Thursday 1 Jun 2017 6:12 PM
1
They should have made their logo one of their classic towers they love to put in their games.
 
 
 
Posted by piratemonkey
On Thursday 1 Jun 2017 6:20 PM
4
I see an eye with a Bushy Eyebrow personally
 
 
 
Posted by ThatUndeadLegacy
On Thursday 1 Jun 2017 6:25 PM
-5
It seems their Logo is getting as empty as their games are.
 
This comment has been down-voted by the community.  
 
Posted by ptys
On Thursday 1 Jun 2017 6:53 PM
2
It looks almost identical to our work logo, current trend.
 
 
 
Posted by RKO_NZ
On Thursday 1 Jun 2017 8:30 PM
7
How much do we have to pay for the DLC to see the rest of the color schemes or remaining colors of that new logo?
 
 
 
Posted by souljah685
On Thursday 1 Jun 2017 9:06 PM
2
Must of cost them millions to change that... looks modern but I still prefer the old one
 
 
 
Posted by ThatUndeadLegacy
On Friday 2 Jun 2017 2:51 AM
-
1 June 2017, 09:06 PM Reply to souljah685
Must of cost them millions to change that... looks modern but I still prefer the old one
Seems like money that could have been better spent on games.
 
 
 
Posted by guido
On Friday 2 Jun 2017 9:18 AM
5
The '86 logo was their peak. They're getting more and more soulless & corporate looking as if the life is being drained from them. I'm surprised they didn't go the whole way and call themselves UbiCorp!? Although admittedly the 90s logo is the most bland! It makes them look like they were putting out a range of productivity software on CD ROM!? They had to add the word entertainment to make sure you knew this wasn't the case?!
 
 
 
Posted by AdamC
On Friday 2 Jun 2017 1:45 PM
2
2 June 2017, 02:51 AM Reply to ThatUndeadLegacy
Seems like money that could have been better spent on games.
The logo is paid for with what they saved by not having dedicated servers.
 
 
 
Posted by RKO_NZ
On Friday 2 Jun 2017 5:20 PM
1
2 June 2017, 01:45 PM Reply to AdamC
The logo is paid for with what they saved by not having dedicated servers.
Yep, every time the Siege servers disconnect = couple extra dollars saved for crappy logo designs.
 
 
 
Posted by kiwibadboy
On Monday 5 Jun 2017 11:21 AM
1
I liked the old one tbh, the new one is just so bland lol