Earlier this week, No Man’s Sky was found not guilty of misleading consumers with the marketing material for their game. The British Advertising Standards Authority found that due to its procedurally generated nature, and its size and scope, that any videos and images were “representative of the type of content [players] would encounter during gameplay, but would not generally expect to see.”
Videogames are creative things, sometimes worked on by teams of hundreds of developers, or sometimes by a single person. They’re rigid systems, built by people with their own beliefs, opinions, and feelings. So this week, we ask you:
Do we expect too much from game developers?
Should developers be releasing trailers as a check-list of features to come? Is this more a fault of AAA marketing? Or should teams be allowed to follow their own creative vision, independent of audience expectation?
Let us know in the comments below!
Thanks for the topic idea, Brian!