It looks like some trainers don’t want to be the very best, like no one ever was. If analysts from Axiom Captial Management are to be believed, augmented reality title Pokémon Go has seen a sharp decline in daily users – over 15 million in a month, to be precise.
In another graph from Bloomberg (via GameSpot), engagement with the product has decreased by more than 50 percent since the game’s launch. A huge spike for the search term “augmented reality” was witnessed around the game’s launch, but that has also dropped precipitously (although it is higher than what it once was).
According to Axiom Capital’s senior analyst Victor Anthony, investors in companies like Facebook, Twitter, and Snapchat were worried about the game overtaking interest in their own apps.
"The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies," wrote Anthony. He continued, stating that if the downward trajectory for the game continues then it could negatively impact augmented reality in general.
Are you still playing Pokémon Go? Or have you let your collection of Zubats gather dust? Let us know in the comments below!