Vivendi – a French multinational mass media company – has acquired 20 percent of Ubisoft’s shares. This follows on from the company acquiring Gameloft – the mobile game company owned by Michel Guillemot, brother of Ubisoft boss Yves Guillemot.
In an article from Eurogamer, Vivendi doesn’t seem to be letting up in their efforts either; they are “considering continuing to acquire” more of Ubisoft’s shares, as well as gaining a seat on their board “consistent with its shareholder position.”
In a statement this week, Vivendi claimed it didn’t want to take over the company entirely. Instead, they are hoping to build a “fruitful” cooperative relationship with Ubisoft’s owners. Ubisoft itself has been opposed to the takeover.
“I love video games because the real innovation and magic happens when our teams and players are free to innovate, free to create, free to express themselves and free to have fun,” said Yves Guillemot on stage at E3 this year. “That is what has got us here today and that is what will drive us for another 30 years and beyond. Because when you are free there is no failure, only forward."