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'Play' to unlock versus 'pay' to unlock


Published Monday 7 Jun 2010 8:00pm | 16
Tags: street fighter, dlc, highscore, unlockables, playtards, premium content
 

A recent blog on here, written by 'batking', asked a question of Super Street Fighter 4, and whether or not a game which offered very little in terms of new content, was a valid addition to the market place.

 

Part of the arguement posed in that blog, mused that the game content should have been offered as DLC, instead of a stand alone title. I am going to leave that one alone, I think 'batking' made very valid points, although Capcom's answer to the questions posed of the new title, was a considerably cheaper price tag to justify the limited changes.

 

After buying the game myself, what irked me more than the limited changes, was the advertised content Capcom failed to supply me with! Those trailers I watched prior to the games release boasted up to 3 new costumes for each character. That was a selling point for me, some very limited customisation to seperate me from my opponents online.

 

I hammered through a couple of solo player games, unlocking costume colours and taunts, eagerly awaiting the pop up message that would inform me I had unlocked a new costume, but after an evenings play, with no new costumes in sight, I turned to the internet for answers. It was here that I learnt the 2nd costumes would be available at a premium price, and the third costumes were already available on PSN at a price of $24.99, as they were the costume DLC from the origional title. What I have since discovered, as a result of the new DLC costumes made available for Super Street Fighter 4, is that these costumes aren't even 'DLC' in the traditional sense. You don't "download" them, you just pay and unlock them, the data is already stored on the disc. So in essence I own all the additional costumes already, I am just not privileged enough to use them, and no amount of skill or time spent with the game will award me such a privilege.

 

I am disappointed to say the least. Unlocking colours and taunts was fine, but it didn't offer me the same drive to succeed in solo games, as costumes would have. The fact of the matter is, we live in a world where paying, not playing, earns you bonuses.

 

This is a world in which 'Sonic the Hedgehog 2' would be one player, unless you payed the $5.90 for access to Tails. 'Super Sonic' would be a pre-sale exclusive content. As for the 2 player race mode... that would be made available, free downloadable content, 3 months after the titles release, because in the world of modern gaming, fashionably late content is fashionable.

 

This isn't the 'rule' of course. Grand Theft Auto 4 was loaded with unlockable content right out of the box, the additional content which followed, were more like stand alone games in the same universe. As you can see, even when I try to make a positive example, there is a catch 22.

 

If you have examples of games which pushed payment ahead of skill, or better yet, games which had a plethora of unlockable content for the vigilant gamer, please share them with me. I love to collect and unlock rare items through skill and determination. To me, at least, this seems to be a dying concept in the evolution of the modern gaming market. Thank goodness I still have trophies to earn, because 'highscores' are almost extinct.

 


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Comments (16)

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Ron
On Tuesday 8 Jun 2010 11:39 AM Posted by Ron NZGamer.com VIP
How do you feel about the lower price though? I heard some retailers were selling it upon release for nearly $60 I think?
 
 
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nimrod76
On Tuesday 8 Jun 2010 12:30 PM Posted by nimrod76 NZGamer.com VIP
Nice blog.

BFBC2 has a lot of unlockables (all weapons though), RDR has costumes and weapons to unlock, FUEL has a whole crap load of content to unlock too. That's all I can think of right now.
 
 
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Kegz
On Tuesday 8 Jun 2010 1:29 PM Posted by Kegz NZGamer.com VIP
Personally I hate it. I've just brought the game, now they want me to spend more on it. Frustrating.
 
 
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guido
On Tuesday 8 Jun 2010 2:01 PM Posted by guido NZGamer.com VIP
Yeah, it's a touchy subject this. Perceived value varies greatly from game to game and person to person. I played Borderlands to death and felt it had a lot of content/value on the retail disc and most of the DLC, to me, was a bargain and I was more than willing to pay extra for it. Same goes for Burnout Paradise and most of it's DLC. Loads of value there. But a few costumes?? Or a couple of multiplayer maps?! That's iffy by my standards. Shouldn't have to pay for that or at least not pay much! Maybe a couple of bucks at most. So my advice... don't pay. The DLC market is settling at the mo and if people stump up the cash for substandard DLC then it will keep on getting produced ie if people buy overpriced digital trinkets they will make more of it and keep pricing it higher till they find the sweet spot where they make the most money. We have the power to shape the outcome of all this DLC malarkey by voting with our dollars!
 
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RealmEnder
On Tuesday 8 Jun 2010 2:57 PM Posted by RealmEnder
8 June 2010, 02:01 PM Reply to guido
Yeah, it's a touchy subject this. Perceived value varies greatly from game to game and person to person. I played Borderlands to death and felt it had a lot of content/value on the retail disc and most of the DLC, to me, was a bargain and I was more than willing to pay extra for it. Same goes for Burnout Paradise and most of it's DLC. Loads of value there. But a few costumes?? Or a couple of multiplayer maps?! That's iffy by my standards. Shouldn't have to pay for that or at least not pay much! Maybe a couple of bucks at most. So my advice... don't pay. The DLC market is settling at the mo and if people stump up the cash for substandard DLC then it will keep on getting produced ie if people buy overpriced digital trinkets they will make more of it and keep pricing it higher till they find the sweet spot where they make the most money. We have the power to shape the outcome of all this DLC malarkey by voting with our dollars!
Well summed up. I totally agree with your point about voting with our dollars.
 
 
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cortez72
On Tuesday 8 Jun 2010 9:35 PM Posted by cortez72 NZGamer.com VIP
8 June 2010, 11:39 AM Reply to Ron
How do you feel about the lower price though? I heard some retailers were selling it upon release for nearly $60 I think?
I am totally happy with the low price, the title itself is a great deal at that price, especially as I didn't own the original title.

I just don't feel the game they sold me is a fair representation of the game they advertised. Just a mis-use of the 'DLC' concept.

I too agree with voting with our dollars. They won't be selling me any of their DLC.
 
 
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Soyerz
On Tuesday 8 Jun 2010 10:16 PM Posted by Soyerz NZGamer.com VIP
I also feel that it is quite annoying. Although it is quite typical in the gaming industry (or any technology based industry really) to push crap down the consumers throat that should be there in the first place.

A recent and awfully stupid example I can think of on the top of my head is the online code for the sports series by EA. Totally unnecessary and benefits no one but EA themselves.

Lame.
 
 
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Srassy
On Tuesday 8 Jun 2010 10:26 PM Posted by Srassy NZGamer.com VIP
Yeah, I think it's pretty nasty for Capcom making us pay that much for DLC that we technically own anyways. Shouldn't we be able to access all the data on a disc that we paid quite a darn bit for? $25? Seriously Capcom?

And yeah. Rockstar make awesome DLC. :) Good blog bud.
 
 
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Wozza
On Tuesday 8 Jun 2010 10:53 PM Posted by Wozza NZGamer.com VIP
Even with DLC, I think the game should be 'finished' without it. That said, continued support is brilliant.

I'm playing Fallout 3 at the moment, and there is more than enough meat there with just the disc. Fans of the game though get a lot of expansion through reasonably priced DLC.

I personally wouldn't buy both Street Fighter games. People say that it can't be DLC because the game has been completly rebalanced. What happened to 'grooves' or 'Type B' seen in the vs games? That said, there were a lot of differant retail Street Fighter games with minimal changes in the 16-bit days, so nothing is new.
 
 
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MA3LK
On Tuesday 8 Jun 2010 10:58 PM Posted by MA3LK NZGamer.com VIP
I think the content is already on the disc is because Capcom is trying to avoid the bandwidth cost of distributing it over PSN or Live.
Plus Capcom is a company and a company's man goal is to turn a profit, and its a pretty hard business now for big publishers. But $25 is very steep for some costumes.
 
 
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CheeseTastic
On Wednesday 9 Jun 2010 4:59 PM Posted by CheeseTastic NZGamer.com VIP
Really, the only DLC i'm prepared to pay for is new scenarios (Dragon Age) or mini expansions (Fallout 3). Crap like costumes are so inconsequential they should already be in the game.

But, it does make good business sense. Without it the game seems unfinished, and many many people don't like having that idea in the back of their heads, so they buy it... And people do.
 
 
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cortez72
On Wednesday 9 Jun 2010 9:35 PM Posted by cortez72 NZGamer.com VIP
9 June 2010, 04:59 PM Reply to CheeseTastic
Really, the only DLC i'm prepared to pay for is new scenarios (Dragon Age) or mini expansions (Fallout 3). Crap like costumes are so inconsequential they should already be in the game.

But, it does make good business sense. Without it the game seems unfinished, and many many people don't like having that idea in the back of their heads, so they buy it... And people do.
The point about the incompleteness is very true. I missed the Red Dead Redemption pre-sale "exclusives" because it sold out, and avoided the game as a result. Madness I know, the game is stomping everything under it's hooves.

I say "exclusives" because 99% of the time the stuff becomes available after X months for sale anyway. I recall when the GTA expansions were Xbox only, where people kept telling me "You can't get them, they will never be on the PS3." Those people clearly havn't lived long enough to get the gimmick.
 
 
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leopardsqueezy
On Thursday 10 Jun 2010 4:28 PM Posted by leopardsqueezy NZGamer.com VIP
A most relevant issue, for our times, raised here. Good show.

It's nothing more than a perverse new form of marketing. I have no doubt in my mind that developers may have a complete game product ready to go - and then hack off 10% of it or whatever and sell that as DLC a month later for another $10 - $15.

The fact that most games released are not actually THAT long to begin with makes the practice that much worse. I utterly despise this practice and it makes me yearn for a simpler, less cutthroat time.

Some examples - like Fallout 3 - are acceptable; eg you get big new missions and weapon/armour sets, and the game is so big to begin with that there isn't any space left on the dvd to include anything else. But things like Forza 3, where 4 awesome cars were on the disc but were locked until you paid for them, that's really weak.

Also there was that one game released very recently, I think it was Split/Second, where before the game had been freakin released the devs were already telling us all about launch day-available DLC which would provide people with cars guaranteed to destroy everything else? How lame is that?!?
 
 
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Oliver
On Monday 14 Jun 2010 12:44 PM Posted by Oliver NZGamer.com VIP
Great blog man. One thing that I personally can't stand and don't see any reason for is EA's pay to unlock everything deal they have going on. Basically you pay EA around $12 (I think) and that basically gives you all the unlockables in the game, meaning you paid $12 to ruin the GAME part of the game. There is no longer any challenge (or reason to do the challenges). Absolutely stupid idea and I'd like to see figures on how many people actually paid for this.
 
 
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emetic
On Wednesday 16 Jun 2010 2:25 AM Posted by emetic NZGamer.com VIP
It would be funnier if they'd had special costumes in the promo material but when you bought the game you only got Rick Astley outfits.
 
 
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souljah685
On Friday 29 Oct 2010 11:56 AM Posted by souljah685 NZGamer.com VIP
their all after consumers money.. i believe once u buy a product you should be able to unlock stuff etc instead of spending more money!!!

but i guess thats another way of them making money?? VERY FRUSTRATING INDEED
 
 
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