Nintendo has slashed the price of the 3DS in the US to just $169.99, a huge drop from its launch price of $249.99, just four months after it was released.
The new price takes effect from the 12th of August.
In Australia, the price has dropped from $349.95 to $249.95, while in New Zealand the suggested retail price (SRP) is now $343.99 - a pretty hefty mark-up from the $197 NZD you'd be paying if you bought one from the US.
This is a massive thing for Nintendo to do, as the Wii held it's launch price for several years before finally succumbing to the inevitable discounts.
In addition to the discounts, Nintendo announced the 3DS Ambassador Program, effectively a big "oops sorry you paid so much, here's some free stuff" plan for people that purchased the 3DS before the price drop. To be eligible, you need to own a Nintendo 3DS and use it at least once to connect to the Nintendo eShop before the 12th of August (i.e. there's still time to get in).
What do you get?
1. Starting 1 September, Nintendo 3DS Ambassadors will be able to download 10 NES Virtual Console games at no charge and before they are available in the Nintendo eShop to the general public. These games, including Super Mario Bros., Donkey Kong Jr., Balloon Fight, Ice Climber and The Legend of Zelda, are slated to become paid downloadable games, but Ambassadors get them early for free. Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.
2. By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi’s Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid Fusion, WarioWare Inc.: Minigame Mania and Mario vs. Donkey Kong. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on the Nintendo 3DS in the future.
Does this new price or the Ambassador plan affect your plans around the system? Are you more likely to get one?