Is the craze spawned by Activision's Guitar Hero running out of steam? Recent reports of figure sales for the new DJ Hero show that gamers have been slow to pick up the developer's new addition to the Hero family.
Doug Creutz of data mangement company 'Cowan and Company' puts the slump in sales down to gamers feeling the pinch of the economic recession and the Hero series loosing its appeal.
"We probably underestimated the extent to which the 2007-08 peak in Guitar Hero unit sales was driven by the extreme amount of buzz around the product. In retrospect Guitar Hero III likely attracted a lot of one-time buyers (that have not returned for subsequent franchise installments) due to its 'it-game' status at the time."
Sales were expected to reach 1.6 million in the fourth quarter of 2009 but DJ Hero has only managed to sell 600,000 units so far.
However, fans of Activision need not be worried. Even with the release date of Call of Duty 4: Modern Warfare 2 being pushed back
, and the recent furore over the lack of support for multiplayer servers
, the latest installment of the Call of Duty series is set to exceed all expectations and justify its hype
Whether or not gamers will vote with thier wallets is yet to be seen.
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