CoD 4 Wins Big at E3

Activision, Inc. announced today that Infinity Ward's Call of Duty 4: Modern Warfare was awarded "Best Game of E3 2007" and "Best Xbox 360 Game of E3 2007" honours from G4 Television, the last word on gaming, technology, animation, interactivity and internet culture for males 18-34 (USA based). Call of Duty 4: Modern Warfare was among several highly anticipated games showcased at the E3 Business and Media Summit, the video game industry’s annual trade show, which was held in Santa Monica, California on July 11 - 13.

"We are very pleased that Call of Duty 4: Modern Warfare earned top honours at E3 2007," said Will Kassoy, senior vice president of global brand management, Activision, Inc. "These awards are a testament to the talented team at Infinity Ward and their unique ability to combine creativity with technological innovation to deliver ground breaking entertainment that appeals to gamers worldwide."

Grant Collier, president of Infinity Ward added, "we are extremely thrilled to be bringing home G4's top honour, among a showing of strong contenders, from this year's E3. The team at Infinity Ward has been eager to share their excitement in creating Call of Duty 4: Modern Warfare, and E3 provided the perfect forum to showcase the title among our peers, retailers and media."

Call of Duty 4: Modern Warfare, the new action-thriller from the award-winning team at Infinity Ward, delivers the most intense and cinematic action experience ever. Armed with an arsenal of advanced and powerful modern day firepower, gamers are sent to the most treacherous hotspots around the globe to take on a rogue enemy group threatening the world. As both a U.S. Marine and British S.A.S. soldier fighting through an unfolding story full of twists and turns, players use sophisticated technology, superior firepower and coordinated land and air strikes on a battlefield where speed, accuracy and communication are essential to victory. The epic title also delivers an added depth of multiplayer action providing online fans an all-new community of persistent, addictive and customizable gameplay.

Call of Duty 4: Modern Warfare will be available this spring for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system, and Windows PC. The games are not yet rated by the OFLC.