Ubisoft Acquires Driver Franchise

Ubisoft is pleased to announce that it will acquire from Atari the Driver franchise and the majority of the assets of Reflections Interactive Limited studio

Ubisoft, one of the world’s largest video game publishers, announce that it has concluded an agreement with Atari, Inc. and Reflections Interactive Limited to acquire the intellectual property and technology rights to Driver, the world acclaimed franchise, as well as most of the assets and all of the personnel of Reflections Interactive Limited. The acquisition will be completed for a cash price of €19M.

The acquisition is subject to customary closing conditions and is expected to close in Ubisoft’s second quarter of fiscal 2007.

"We are thrilled with this acquisition which will allow us to add a prestigious title to our catalog and to enter into the driving games segment, one of the most important segments in the gaming industry. With more than 14 million units sold throughout the world, Driver is one of the most successful brands in the history of video games. We look forward to leveraging the unique knowledge of the Ubisoft studios to ensure that Driver will be one of the leading brands of the next generation of consoles.” said Yves Guillemot, CEO of Ubisoft.

Keep tuned into NZGamer if you want to know who and what Ubisoft acquire next (this isn't a bad thing!)